Start your matrix Standard journey today!

The matrix Standard is owned by the Department for Education (DfE) and ensures the delivery of high-quality information, advice and guidance (IAG) services that enable people to reach their full potential. The Standard is delivered by the Growth Company and is applicable in all IAG settings including, education, skills, employability, careers, health advice, money advice, and more as you will discover in our case studies. Please explore the site and do not hesitate to contact us for further support and guidance.

We offer a rigorous and comprehensive quality assurance framework to support your organisations IAG services.

Working with the matrix Standard enables you to further improve your IAG services so you can unleash the full potential of those recipients' you serve making a wider impact within the community. #MakeIAGBetter

Achieving the matrix Standard demonstrates your commitment to excellence and quality which attracts more customers and may be required for some contracts and tenders.

Learn more about matrix Standard

The leading Standard for information, advice and guidance (IAG). The Standard may be applicable to your whole organisation or those services that deliver that deliver IAG

What our clients say

"We have found the matrix Standard works for us and it wraps around our service in a very informative and supportive way."

The Open University

What our clients say

"We constantly strive to make the programme better and better" An insight into the Premier League’s education department and how the matrix Standard is supporting their work.

The Premier League

What our clients say

“The matrix Standard is for all our IAG, all aspects across the College – it helps to inform our staff throughout the student journey from initial contact through to progression"

Walsall College

Announcing the 2023 Revised matrix Standard

Culture of Wellbeing

Explore how our information, advice and guidance (IAG) approach fosters a culture of wellbeing, promoting mental, emotional, and social support for individuals to thrive

Equity, Diversity& Inclusion

Discover how our IAG practices prioritise equity, celebrate diversity, and foster inclusivity, creating a supportive environment that embraces all

Data Security
& Privacy

Rest assured with our IAG services, as we prioritise data security and privacy, ensuring confidentiality and safeguarding personal information with utmost care

Meet some of our support team

Our dedicated support team, here to assist you with prompt,
reliable, and personalised service

Roger Chapman

Head of Service

Jennifer Riley

Business Development Manager

Mark Blythe

Client Engagement Manager

Nicola Read

Client Engagement Executive

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Join our mailing list for timely updates, valuable information, and expert guidance on delivering effective and impactful information, advice, and guidance (IAG)

    Read our latest news

    Read our news to discover compelling stories about Information, Advice, and Guidance (IAG), providing valuable insights and practical knowledge

    Learn more about the revised matrix Standard

    matrix Standard is the Department for Education’s (DfE) standard for ensuring the delivery of high-quality information, advice and guidance (IAG)


    Contact us +44 (0) 1423 229665