Information, Advice & Guidance Service Champion Programme

Information, Advice & Guidance Service Champion Programme


Frequently Asked Questions

Q. What is the Service Champion Programme all about?

A. The matrix Service Champion Programme is an opportunity for organisations working with the matrix Standard to train one or more of their employees to understand the Standard so that they can support the organisation on its journey towards re/accreditation. Service Champions have an opportunity to gain a SFEDI Level 5 Certificate in Participating in the Level 5 Certificate in Participating in Assessment of Organisational Standards. To gain the Level 5 qualification, Service Champions need to demonstrate that they have been able to put their learning into practice by planning and undertaking a review / health-check assessment of their organisation’s information, advice and guidance service against the matrix Standard.

Q. What is the role of Assessment Services Ltd?

A. It is Assessment Services’ responsibility to manage and administer the assessment and accreditation process for the matrix Standard. Assessment Services is also a SFEDI Centre with responsibility for the assessment and verification of the qualification process.

Q. Who are SFEDI?

A. SFEDI Awards was founded in 2007 creating the first dedicated Awarding Organisation specialising in business enterprise and business support. It is the leading provider of education and training qualifications that seek to train and support individuals engaged in enterprise learning. As part of this, SFEDI Awards looks to promote and support those who:

  • Are looking to explore how they can work in an enterprising and entrepreneurial way
  • Are looking to start their own business
  • Are looking to improve their business skills
  • Are looking to support owner managers

Members of the SFEDI Awards Quality Assurance Team visit all their centres to ensure the integrity of the qualification delivery and to ensure that standards continue to be met. For further information visit

Q. What development will Service Champions receive?

A. The Service Champion Development Programme has the purpose of equipping delegates with the knowledge, skills and confidence to undertake objective and credible review/health check assessments against the matrix Standard within their organisation and, if they choose to do so,  provide evidence to enable them to achieve a level 5 qualification. The programme delivers a mix of skills and knowledge training, and practical experience, through:

  • Pre-course review of a case study and self-assessment
  • A two-day workshop
  • A workbook containing learning and reference materials to support the Service Champion role, and
  • For delegates who wish to gain the level 5 qualification, a selection of tools and templates to support their achievement of the qualification and the ongoing support of the Mentor Assessor.

Q. Who is the Mentoring Assessor?

A. The Mentoring Assessor is appointed by Assessment Services Ltd to deliver the two-day workshop and support the Service Champions achieve their qualification should they choose that route. They can also provide any additional training and support required to enable the Service Champion to fulfil the role as defined by the host organisation. On-going support may also be provided by the organisation’s matrix Assessor.

Q. Who can become a Service Champion?

A. Anyone who is employed by the organisation can be trained to understand and carry out the Service Champion role. Consultants, contractors, etc. are not eligible.

Q. What does the development programme cost?

A. The cost of the two-day development programme is £425 + vat per delegate. If on completion of the two-day development programme the Service Champion registers to gain the SFEDI Level 5 Certificate in Participating in Assessment of Organisational Standardsan additional fee of £525 + vat will be charged to cover assessment, quality assurance and certification fees. 

If you wish to train 6 or more Service Champions then we can provide you with a quote for an in-house programme – please just contact Assessment Services. 

Q. If we only want to train just one or two Service Champions is Assessment Services Ltd running open programmes during 2017?

A.  Yes we will run programmes in the future.  Please complete and return the Booing Form which can be downloaded by clicking the following link IAG SERVICE CHAMPION DEVELOPMENT PROGRAMME BOOKING FORM

Q. What decisions does the organisation need to make before training someone to become a Service Champion?

A. There are some key decisions for the organisation include thinking through:

  • What role the Service Champion(s) will play within the organisation
  • Who would be suitable for the role and how will they be selected
  • How many Service Champions will be trained
  • Once trained, how much time will be made available to the Service Champion(s) to enable them to fulfil the role
  • Will the Service Champion(s) be supported to achieve the level 5 qualification

Q. What are the steps involved in achieving the qualification?

The purpose of this pre-work is to enable delegates to gain an understanding of the requirements of the matrix Standard by reviewing and commenting on a case study. Delegates are also required to complete a self-assessment exercise to identify their current strengths and development needs against a range of capability statements. Key development needs are recorded on a Personal Development Plan (PDP).Both the PDP and case study responses are submitted to the Mentoring Assessor at least 48 hours before the start of the workshop.TIME COMMITMENT – AT LEAST 4 HOURS
During this workshop, delegates will develop an understanding of the matrix Standard, the assessment process and practice. The workshop involves practical exercises including interviewing practice, evidence analysis and decision making.TIME COMMITMENT – 8 HOURS PER DAY + 1 HOUR OF EVENING WORK  BETWEEN DAY 1 AND 2
Delegates need to demonstrate their competence by undertaking an objective and credible review / health-check assessment of their organisation’s information, advice and guidance (IAG) service against the matrix Standard. This involves reviewing written evidence relating to the service provided, completing at least six interviews with managers and staff delivering the IAG service, and where feasible, also interviewing clients receiving the service and partner organisations supporting the service delivery – and writing a matrix style report summarising findings. The ‘naturally occurring evidence’ (including a health-check assessment plan, interview notes, written report, etc.NB:) together with a written ‘storyboard’, a reflective evaluation of own practice, a learning log and an on-going PDP forms the primary evidence submitted for assessment and quality assurance. TIME COMMITMENT – AT LEAST 28 HOURS

NB: Service Champions have six months from attending the two-day workshop to submit their qualification evidence portfolio for assessment and quality assurance.

Your Name (required)

Your Email (required)

Your Telephone Number

Company Name


Your Message

Your Assessment Centre

Assessment Services Ltd
PO Box 14,
NG31 0EL

- Phone: 020 3880 5059
- Email:

Follow Us